Partnering is a good idea when both sides see the value in partnering, and it is in alignment with the companies' cultures.

Partnering benefits include:

• Greater, more pervasive influence with the vendor/ partner, or with the client
• Loyalty and commitment to your company and product or service
• Greater speed in introducing changes, or solving problems that arise
• Greater scope for partner to be proactive
• Advance warning system on product or service issues
• Barometer of issues – in the areas of customer service and problems
• Partner is an advocate with your users or customers
• Consistent, focused experience for your users or customers