Companies Using Creative Agencies
Departments such as marketing, training, sales, and others, often engage highly specialized vendors for creative work. This may be advertising, web development, sales collateral materials, innovative training material, video production, and so on.
Challenge
One of the frequent challenges we hear is how to quantify and manage the creative product. There are techniques for scoping what will be required to produce creative content, and then assessing the quality and value of the work done. For this type of work, there needs to be a close relationship and understanding between client and vendor.
Experience
We have worked with a range of clients, advising on relationships and management of creative work and development projects by vendors. We have also provided these services ourselves, and engaged these vendors in our own earlier corporate careers. .
Services
Think180 can walk you through the process, and help create the job requirements and standards by which to measure creative and development performance. This can be through consulting, or via case studies in our workshops.
Resources
Outsourcing Matrix
Model - Outsourcing Lifecycle
Tools and Checklists
Workshop - Managing External Resources
Workshop - Creating Effective Partnerships
Article "Value of Partnering"
Article "Seven Soft C's of Outsourcing"